Amazon Books was always awkwardly situated between the company’s pitiless approach to commerce—its all-consuming need to be a “disruptor” in everything that it does—and the necessities of old-fashioned retailing, particularly bookstores. It was also simultaneously a P.R. stunt—an attempt to put a human face on the grim smiley face that adorns the company’s boxes—and a weird experiment, an attempt to use physical retail stores to mine data about how customers shop in person. No one ever asked for it, the strategy never worked particularly well, and now the company is doing what it does with its many failed experiments: quickly washing its hands and moving on to the next attempt to gain market share. Read more
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