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Last Call for Mass Market Paperbacks

The decision made this winter by ReaderLink to stop distributing mass market paperback books at the end of 2025 was the latest blow to a format that has seen its popularity decline for years. According to Circana BookScan, mass market unit sales plunged from 131 million in 2004 to 21 million in 2024, a drop of about 84%, and sales this year through October were about 15 million units. But for many years, the mass market paperback was “the most popular reading format,” notes Stuart Applebaum, former Penguin Random House EVP of corporate communications. Read more

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The Curious Notoriety of ‘Performative Reading’

Performative reading has emerged as a suspicious activity not because reading books is suspect but because being beheld reading a book is understood to be yet another way for one to market himself, to portray to the world that he is indeed deeper and more expansive than his craven need for attention—demonstrated by reading a difficult book in public—suggests. Read more

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