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The hottest new book merch is… NFTs

Gary Vaynerchuk, a business author and NFT creator, included one NFT as a freebie for every purchase of 12 copies of his new book Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success. (You know, like cereal box prizes, if each cereal box prize burned down several hundred acres of the Amazon.) And, because everything I ever thought I knew about finance, books, and art is wrong, the book’s pre-orders now stand at over a million books—“one of the industry’s biggest advance orders for a single title in a 24-hour period,” according to the Wall Street Journal‘s reporting. Read more

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Coming Soon – Digital Collectible Books?

One advantage we always thought physical books had over their digital counterparts is that physical books are collectible. There is no way you could collect a book composed of ephemeral electronic impulses, a copy of which everyone on earth could have on their computer. Where is the substance? Where is the rarity? So much for common wisdom. Our perceptions were stunned a few weeks ago when a digital artwork sold for an astonishing $69.3 million at Christie’s. Seriously. There is nothing on canvas, no physical painting. What the buyer got was a digital file, the same (almost) as every other one you can copy off the internet for free. Welcome to the world of NFTs. Read more