Blinkist is an app. If I had to summarize what it does, I would say that it summarizes like crazy. It takes an existing book and crunches it down to a series of what are called Blinks. On average, these amount to around two thousand words. Some of the books that get Blinked are gleamingly new, such as “Leading with Light,” by Jennifer Mulholland and Jeff Shuck, which was published in March; other books are so old that they were written by people whose idea of a short-haul flight involved feathers and wax. In the realm of nonfiction alone, more than six and a half thousand works have been subjected to the Blinkist treatment. Across all platforms, there have been thirty-one million downloads on the app. Right now, there will be somebody musing over Blinks of “Biohack Your Brain,” “The Autobiography of Benjamin Franklin,” or “The Power of Going All-In,” which is, I am sorry to report, yet another study of successful leadership. Given the title, I was hoping that it might be about breakfast buffets, or the best way to behave yourself at an orgy. Read more
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